This policy explains how David Doyle Estate Agents (Hemel Hempstead) Limited collects, uses, shares and protects personal information. It also contains important legal information about the use of our website, property particulars and online services.
It applies when you contact us, use our website, book a valuation or viewing, register as a buyer or tenant, instruct us to sell or let a property, make an offer or application, use our property management services, communicate with us or otherwise deal with our business.
In summary: we use personal information to provide estate agency, lettings, property management and related services, to comply with legal obligations, to communicate with you and to operate our business. We do not sell your personal information.
David Doyle Estate Agents (Hemel Hempstead) Limited is the data controller responsible for deciding how and why your personal information is used, unless another organisation is identified as the controller for a particular service.
David Doyle Estate Agents (Hemel Hempstead) Limited
Company number: 03930431
Trading address
45 St Johns Road
Boxmoor
Hemel Hempstead
Hertfordshire
HP1 1QQ
Registered office
Devonshire Business Centre (A13)
Works Road
Letchworth Garden City
England
SG6 1GJ
Telephone:
01442 248671
Email:
boxmoor@daviddoyle.co.uk
Data-protection enquiries should be marked for the attention of the Data Protection Lead.
The information we collect depends on your relationship with us and the service being provided. It may include:
Please only provide another person’s personal information where you have authority to do so and have made them aware that their information may be shared with us.
We may obtain personal information:
Where we obtain information from someone other than you, we will provide privacy information where required and reasonably practicable.
Data-protection law requires us to have a lawful reason for using personal information. The main purposes and lawful bases we rely upon are set out below.
| Purpose | Examples | Lawful basis |
|---|---|---|
| Responding to enquiries | Answering questions, arranging valuations, bookings, viewings, registrations and appointments. | Taking steps before entering a contract and our legitimate interests in responding to enquiries. |
| Estate agency services | Marketing properties, arranging viewings, negotiating offers, issuing sales information and progressing transactions. | Contract, steps before a contract, legal obligations and legitimate interests. |
| Lettings and management | Tenant applications, referencing, tenancy administration, rent collection, deposits, inspections, maintenance and landlord reporting. | Contract, steps before a contract, legal obligations and legitimate interests. |
| Applicant matching | Matching buyers and tenants to suitable properties and sending requested property information. | Contract, steps before a contract, legitimate interests and, where required, consent. |
| Identity and compliance checks | Identity verification, ownership checks, AML, source of funds, beneficial ownership, PEP, sanctions and Right to Rent checks. | Legal obligations, substantial public interest requirements and legitimate interests in preventing fraud and crime. |
| Referencing and affordability | Income, credit, employment, landlord and guarantor checks. | Steps before a contract, contract, legitimate interests and consent where specifically required. |
| Payments and accounting | Fees, invoices, rent, deposits, contractor payments, reconciliation, taxation and financial reporting. | Contract, legal obligations and legitimate interests. |
| Communication and service | Emails, calls, messages, appointment reminders, updates, feedback and service communications. | Contract and legitimate interests in providing and improving our services. |
| Complaints and legal claims | Investigating concerns, protecting legal rights, responding to regulators and resolving disputes. | Legal obligations and legitimate interests in handling complaints and legal claims. |
| Business security | Preventing fraud, misuse, cyber incidents, unauthorised access and other unlawful activity. | Legal obligations and legitimate interests in protecting our business, staff and customers. |
| Service analysis and improvement | Reporting, quality control, staff training, performance analysis, workflow management and improving customer service. | Legitimate interests, using anonymised or minimised information where reasonably possible. |
| Marketing | Property updates, newsletters, market information, valuation follow-up and relevant service information. | Consent, the electronic marketing soft opt-in where available, or legitimate interests for appropriate postal and business marketing. |
| Website operation | Security, functionality, analytics, performance and remembering preferences. | Legitimate interests for essential operation and consent for non-essential cookies and analytics. |
| Recruitment | Reviewing applications, communicating with candidates and deciding whether to offer employment. | Steps before a contract, legitimate interests and legal obligations. |
Where we rely on legitimate interests, we consider whether our use of the information is necessary and balanced against your rights and reasonable expectations.
Where we rely on consent, you may withdraw it at any time. Withdrawing consent does not affect processing already carried out lawfully.
We do not routinely ask for sensitive personal information unless it is relevant and necessary. However, you or another person may provide information about health, disability, accessibility, race or ethnicity, religious beliefs, sexual orientation or other sensitive circumstances.
We may also process information connected with criminal offences, fraud, sanctions, anti-money-laundering checks or legal proceedings.
We only use this information where an additional legal condition applies, such as explicit consent, compliance with a legal obligation, preventing or detecting unlawful acts, safeguarding economic wellbeing, establishing or defending legal claims or another substantial public interest condition.
Information about health or accessibility may be used to make reasonable adjustments, arrange suitable appointments or provide appropriate support.
We only share information where necessary for a legitimate purpose, to provide a requested service, to fulfil a contract, with your permission or where required by law.
Recipients may include:
Some recipients act as our processors and must follow our instructions. Others act as independent controllers or joint controllers and are responsible for their own use of personal information. They may provide their own privacy information.
We do not sell personal information to third parties.
We use technology to manage enquiries, property records, communications, marketing, compliance and business administration. Providers may change as our systems develop, but the principal categories and examples currently include:
This list is intended to provide transparency about the main systems used by our business. It is not an exhaustive list of every supplier, contractor or professional adviser.
We may use workflow automation and artificial intelligence-assisted tools to support our staff. These tools may help us:
AI-generated or automated outputs are intended to assist staff and may contain errors. Relevant decisions and communications remain subject to human review.
We do not use artificial intelligence to make solely automated decisions that have legal or similarly significant effects on you. For example, an AI system does not independently decide whether your offer should be accepted, whether you may rent a property or whether a complaint should be rejected.
Third-party referencing, credit, identity and fraud-prevention providers may use automated checks. Important outcomes are considered within the wider application or transaction process, and you may contact us where you believe information or an outcome is incorrect.
We seek to minimise the personal information supplied to automated systems and use approved business tools and contractual safeguards.
We may send information about properties, valuations, market activity, guides and related services where:
Responding to a specific property, valuation or service enquiry is not treated in the same way as sending unrelated promotional material.
Where an enquiry comes through a third-party portal, we will respond to that enquiry. We will only send wider electronic marketing where an appropriate permission applies.
Your right to object to direct marketing
You may ask us to stop using your personal information for direct marketing at any time. You can use the unsubscribe link in an email, reply to a message, telephone us or email
boxmoor@daviddoyle.co.uk
.
We may retain a minimal suppression record after you opt out so that we do not contact you again by mistake.
Our website may use cookies and similar technologies for security, essential functionality, remembering choices, analytics, measuring performance and supporting embedded or third-party services.
Cookies that are strictly necessary may be used without consent where permitted by law. Non-essential analytics, advertising or similar cookies should only be activated after you have made a choice through the website’s cookie controls.
You can reject non-essential cookies or change your preferences using the cookie settings tool provided on the website. You can also control cookies through your browser settings, although disabling essential cookies may affect website functionality.
Our separate Cookie Policy should identify the cookies and similar technologies in use, their providers, purposes and durations.
Some technology, communications, cloud, marketing and support providers may process or access personal information from countries outside the United Kingdom.
Where a restricted international transfer takes place, we take steps intended to ensure an appropriate level of protection. Depending on the circumstances, these may include:
Further information about safeguards relevant to a particular transfer is available by contacting our Data Protection Lead.
We do not keep identifiable personal information indefinitely. Retention depends on the purpose, legal requirements, contractual obligations, complaint or claims periods and the sensitivity of the information.
| Record type | Typical retention period |
|---|---|
| General enquiries and valuation prospects | Normally up to three years after the last meaningful contact, unless you become a client or another lawful reason applies. |
| Buyer and tenant registrations | Normally up to three years after the last meaningful activity, unless connected with a completed transaction, tenancy, complaint or legal issue. |
| Sales, lettings and management files | Normally six years after completion, termination of the instruction, end of the tenancy or end of the management relationship. |
| AML and customer due diligence records | Normally five years after the relevant business relationship or transaction ends, followed by deletion unless a lawful reason permits or requires longer retention. |
| Right to Rent and tenancy compliance records | For the legally required period and, where connected with a tenancy file, normally for the tenancy file retention period. |
| Financial, invoice and tax records | Normally six years after the end of the relevant accounting period, or longer where legally required. |
| Complaints, disputes and legal claims | Normally six years after closure, or longer where proceedings, regulatory enquiries or claims remain possible or active. |
| Marketing records | Until consent is withdrawn, an objection is received or there has been no meaningful engagement for around three years. Minimal suppression records may be retained longer. |
| Unsuccessful recruitment applications | Normally six months after the recruitment process ends, unless the candidate agrees to a longer period. |
| Website and cookie information | According to the duration of the relevant cookie, analytics service or security requirement, as explained through the Cookie Policy or cookie controls. |
Records may be retained for a longer or shorter period where required by law, necessary for legal claims, requested by a regulator, subject to a preservation requirement or no longer needed.
At the end of the relevant period, information will be securely deleted, destroyed or anonymised where reasonably practicable.
We use proportionate technical and organisational measures intended to protect personal information from accidental loss, misuse, unauthorised access, alteration or disclosure.
Measures may include:
No method of transmitting or storing information can be guaranteed to be completely secure. You should avoid sending unnecessary sensitive information through unencrypted or public communication channels.
Some information is required by law or is necessary for us to enter into or perform a contract. For example, we may be unable to act without completing identity, ownership, AML, sanctions, source-of-funds, Right to Rent or referencing requirements.
Where information is optional, we will explain this where appropriate. Choosing not to provide optional information may affect the service or communication we can provide.
Our estate agency and lettings services are not directed at children. However, information about children or young occupants may be provided where relevant to a household, tenancy, property transaction or safeguarding matter.
This information should normally be supplied by a parent, guardian or authorised adult and will only be used where necessary and lawful.
Depending on the circumstances and lawful basis, you may have the right to:
These rights are not absolute. For example, we may need to retain information to comply with AML, taxation, tenancy, regulatory, contractual or legal-claims requirements.
Requests may be made verbally or in writing. To help us locate the correct information, please provide your name, contact details, relevant property or transaction and a clear description of your request.
We may request proportionate evidence of identity or authority before releasing information.
We will normally respond without undue delay and within one calendar month. The period may be extended where a request is complex or multiple requests have been made, and we will explain this where applicable.
Rights requests should be sent to:
boxmoor@daviddoyle.co.uk
.
Please contact us where you are concerned about how we have collected, used, stored, shared or protected your personal information.
Please make clear that your concern is a data-protection complaint and provide enough information for us to understand and investigate it.
We will acknowledge a data-protection complaint within 30 days, take appropriate steps to investigate it, keep you reasonably informed and provide an outcome without unjustifiable or excessive delay.
Data Protection Lead
David Doyle Estate Agents
45 St Johns Road
Boxmoor
Hemel Hempstead
Hertfordshire
HP1 1QQ
Email:
boxmoor@daviddoyle.co.uk
Telephone:
01442 248671
You may also complain to the Information Commissioner’s Office:
Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Helpline:
0303 123 1113
Website:
Make a complaint to the ICO
We review this policy when our services, systems, suppliers or legal obligations change. The latest version will be published on this page with an updated review date.
Where a change would materially affect how existing personal information is used, we will take reasonable steps to bring the change to the attention of affected individuals before the new use begins.
The following terms apply to the use of the David Doyle Estate Agents website, property listings, online tools, guides and other website content.
You may use this website for lawful, personal and non-commercial purposes. You must not attempt to interfere with the website, gain unauthorised access, introduce malicious software, scrape content unlawfully or use the website in a way that infringes the rights of another person.
We may alter, suspend or withdraw any part of the website without notice. We do not guarantee that the website or every feature will always be available or free from error.
Property particulars, photographs, floorplans, measurements, areas, distances, descriptions and other marketing information are provided as a general guide.
We take reasonable care when preparing and publishing property information. However:
Buyers and tenants should inspect the property, make appropriate enquiries and obtain independent legal, survey, financial or specialist advice before entering into a binding agreement.
Please contact us before travelling where a particular property feature or piece of information is important to your decision.
Nothing in this section limits our statutory obligations, responsibility for material information or your rights under consumer law.
Online valuations, market estimates, mortgage calculations, moving-cost calculations, tax estimates and similar website tools are illustrative only.
They may be based on user-provided information, automated data, general assumptions or third-party information. They are not a formal valuation, mortgage offer, tax calculation, financial recommendation or legal opinion.
Property values, mortgage costs, interest rates, taxes, fees and eligibility depend on individual circumstances and may change. Independent professional advice should be obtained before making a financial or legal commitment.
Website content, guides, articles and staff comments provide general property information and do not replace advice from a solicitor, licensed conveyancer, mortgage adviser, surveyor, accountant, tax adviser or other appropriately qualified professional.
References to laws, regulations, taxes, market conditions or industry practices may become out of date. You should obtain current advice relevant to your circumstances.
We may introduce or refer customers to solicitors, mortgage brokers, insurers, contractors, utility services and other third-party providers.
A referral provider is responsible for its own advice, services, fees, terms and regulatory obligations. You should review its terms and privacy information before proceeding.
We may receive a referral fee or other benefit where this has been disclosed as required. You are not obliged to use a referred provider unless this forms part of a separately agreed service.
Our website may link to websites, portals, documents or services operated by other organisations. We do not control those third-party services and are not responsible for their content, security, availability or privacy practices.
A link does not necessarily mean that we endorse every statement, product or service on the linked website.
Unless otherwise stated, the website design, text, graphics, branding, guides, photographs, videos, floorplans and other content are owned by or licensed to David Doyle Estate Agents.
You may view, download or print reasonable extracts for personal and non-commercial use. You must not reproduce, republish, sell, distribute, adapt, frame or commercially exploit website content without written permission from the relevant rights owner.
Third-party logos, photographs, portal information and other licensed material remain the property of their respective owners.
We do not exclude or limit liability where it would be unlawful to do so, including liability for death or personal injury caused by negligence, fraud, fraudulent misrepresentation or any other liability that cannot legally be excluded.
Subject to those protections, we are not responsible for losses caused by reliance on general website information, temporary website unavailability, third-party services, events outside our reasonable control or information that you should reasonably verify through the property, legal, survey or financial process.
Nothing in this policy affects your statutory rights or our professional and regulatory obligations.
This website and its legal information are governed by the laws of England and Wales. The courts of England and Wales will have jurisdiction, subject to any mandatory consumer rights that apply.
Questions about this policy or the website may be sent to:
David Doyle Estate Agents
45 St Johns Road
Boxmoor
Hemel Hempstead
Hertfordshire
HP1 1QQ
Email:
boxmoor@daviddoyle.co.uk
Telephone:
01442 248671